As my interest in knowledge management and communities of practice grows, I am more interested in the ways technology may be used to facilitate work. I recently began a research project evaluating Asana as a tool to fulfill the needs of academic research teams. In this research, I detail the issues with email overload. For example, the meaning and information lost in those long chains of email communication among project members. Yuan, Zhao, Liao, and Chi (2013) found that social norms are a key dimension in the adoption and use of technologies like Asana. Simply put, change is difficult. Using tools like email and conference calls are what we have grown used to in contributing to academic research teams. In line with Yuan, Zhao, Liao, and Chi (2013), I argue that information and communication technology tools that integrate social media functionality are more in tune with the relational needs of contributors. For instance, with Asana you can “heart” the work of others, which acknowledges individual and collective work, and, perhaps most importantly, shows affinity for that contributor. Functionalities such as this may foster community among project members.
I have frequently referred to communities of practice in many of my blogs because these are a gold-standard of sorts for effective academic research teams. However, there are clear differences between communities of practice and networks of practice. An electronic network of practice is much larger, more loosely knit, and often geographically distributed – the most significant difference is that in networks of practice, contributors are often strangers who may never expect to meet face-to-face (Brown & Duguid, 2001 ). An example of this is Wikipedia, where experts (maybe?) on particular subjects contribute to pages of shared knowledge. I’ve often wondered what rewards come from this type of contribution as it requires resources of both time and energy, which I do not have. Raphael recently discussed just that – maintaining that the dimensions of social exchange theory (i.e., costs and rewards of social interaction) are at play during these types of individual contributions to a larger network of knowledge.
Motivation plays an important role in the decision-making contribute to this type of knowledge network (Wasko & Faraj, 2005). In thinking about reasons why I would potentially contribute to an electronic network of practice, I stumbled upon a wiki dedicated to information sharing in partnership with the National Cancer Institute. In my own research of cancer-related prevention and policy, I could envision myself as a contributor to this site, which is due largely to intrinsic motivation. I want to create and share knowledge that allows other public health practitioners access to potentially valuable and pragmatic knowledge to inform their work. However, this is not necessarily indicative of the motivation of others, as only weak evidence is found to suggest that relational capital plays a role in networks of practice – stronger evidence suggests that professional reputation is a more significant predictor of participation (Wasko & Faraj, 2005).
Even in light of these contradictory findings, communication and relational maintenance are important (see Abigail’s thoughts). Whether you are contributing to a community or network of practice, facework is involved. In other words, a person may desire feelings of belonging in a community or respect in a network. Regardless, and once again, knowledge management is relational.
References
Wasko, M. M., & Faraj, S. (2005). Why should I share? Examining social capital and knowledge contribution in electronic networks of practice. MIS Quarterly, 29(1), 35-57. doi:http://www.jstor.org/stable/251486673
Yuan, Y. C., Zhao, X., Liao, Q., & Chi, C. (2013). The use of different information and communication technologies to support knowledge sharing in organizations: From e-mail to micro-blogging. Journal of the American Society for Information Science and Technology, 64(8), 1659-1670. doi:10.1002/asi.22863


There are many ways that COP may be defined. Amin and Roberts (2008) take issue with how researchers have conceptualized COP, saying that “the use of the term (COP) has become imprecise, having strayed far from the original definition of COPs as relatively stable communities of face-to-face interaction between members working in close proximity to one another, in which identity formation through participation and the negotiation of meaning are central to learning and knowledge generation”(p. 355). In my research, I use Hara’s (2009) definition that defines COP as “collaborative, informal networks that support professional practitioners in their efforts to develop shared understandings and engage in work-relevant knowledge building” (p. 3). Similar to Hara (2009), Amin and Roberts (2008) focus on innovation and the creation of knowledge. Additionally, they detail the knowledge acquisition, nature of social interaction, innovation, and organizational dynamic of professional knowing in action. These dimensions are inextricably linked and vital to the way we work to acquire, create, and disseminate knowledge to interested publics. That said, what happens when a project is complete? Our tacit and explicit knowledge carries with us to the next task, project, team, and so forth. Perhaps what we learn from our experiences in COP is the most significant element of our work.
The reticence for collaboration among individuals involved in COP may lend to Huber’s (1991) of unlearning, which
Tsoukas (2001) characterizes organizations by their concrete settings, abstract rules, and historical communities. I want to emphasize community within this characterization in this post. In past blogs, I have described the importance of the individual in creating productive communities of knowledge. I maintain this view as I read of organizational stories, which include the narratives of employees and their managers and the subsequent interactions that take place (Colon-Aguirre, 2015). Talk about the importance of stories is crucial as the cultural knowledge within an organization is “central to the organization’s own existence” (Colon-Aguirre, 2015, p. 431).

So, how do these technologies supporting knowledge management affect organizations? First, we live in a world the connected consumer. Organizations that seek to stay connected and relevant to these consumers must exist in the WEB 2.0 ecosystem. Because the organization lives with us in this complex system, the customer becomes part of the knowledge management equation (Chua & Banerjee, 2013). We live in a viral world where knowledge spreads similar to that of a disease epidemic (Hemsley & Mason, 2013). Grass-root viral events often occur, most notably when hashtags are 


